Marieke Baaken

Thematic Area Environment and Society
Department of Environmental Politics
Working Group Land Use, Ecosystem Services and Biodiversity
Working Group Behavior, Co-Head

Helmholtz Centre for
Environmental Research − UFZ

Permoserstr. 15
04318 Leipzig, Germany

phone: ++49 - 341 - 235 1681

M. Baaken

Research Focus

  • Behavioural & Experimental Economics
  • Economics of Sustainability & Environmental Economics
  • Sustainable Agriculture

Curriculum Vitae

since 09/2019

PhD Student at the Centre for Environmental Research − UFZ in Leipzig, Department of Environmental Politics

09/2018 – 08/2019

M.Sc. in International Economics and Business at Rijksuniversiteit Groningen, Netherlands (Double Degree Program), Master’s thesis: Gender Income Inequality and Happiness – An Empirical Analysis

10/2017 – 08/2018

M.A. in International Economics at Georg August University Göttingen, Germany (Double Degree Program)

11/2015 – 03/2016

Internship in the area of marketing and market research at Tecminho, Guimarães, Portugal

08/2014 – 10/2014

Internship in the area of business development sales and service at CLAAS Global Sales GmbH, Harsewinkel, Germany

10/2013 – 07/2017

B.A. in Economics and Cultural Anthropology/ European Ethnology at Georg August University Göttingen, Germany, Bachelor’s thesis: Nudging and Individual Tax Compliance – a Critical Analysis

05/2013 – 09/2013

Internship in the area of technology and knowledge transfer at CTEC, San Carlos, Costa Rica

Current Projects

PhD project: Behavioural insights and adequate policy instruments for sustainable agriculture

The Behaviour Change Wheel (BCW) for biodiversity conservation behaviour and policy


  • Rossano-Rivero, S.; Baaken, T.; Orazbayeva, B.; Baaken, M.; Kiel, B.; Maas, G. (2019). Social Entrepreneurship and its competences, in: Advances in Marketing, Customer Relationship Management, and E-Services, IGI Global.
  • Sormani, E.; Baaken, M.; Baaken, T.; Okamoto, S. (2018). The Potential of Nudging for the Engaged University, Conference Paper UIIN University-Industry-Interaction Conference, London.
  • Baaken, T.; Kiel, B.; Rossano-Rivero, S.; Baaken, M.; Mass, G. (2016). Competencies in Entrepreneurship: Teaching Entrepreneurship in Higher Education from a New Angle, in: Handbook of Research in Social Entrepreneurship and Solidarity Economics, IGI Global.