Dr. Julian Rode
Thematic Area Environment and Society
Department of Environmental Politics
Working Group Behaviour
Working Group Land Use, Ecosystem Services and Biodiversity
(head)
Helmholtz Centre
for Environmental Research − UFZ
Permoserstr. 15
04318 Leipzig, Germany
phone: ++49 - 341 - 235 1479
fax: ++49 - 341 - 235 45 1479
julian.rode@ufz.de
Personal webpage

Research interest
- Environmental values, decisions, and behaviour change
- Sustainability transformations
- Financing and policy instruments for biodiversity conservation and sustainable land use
- Sustainability and ethics in business decisions
- Behavioural and experimental social science research
Curriculum Vitae
since 2018
Deputy head of the Department of Environmental Politics, Helmholtz Centre for Enviromental Research – UFZ
since 2011
Researcher, Department of Environmental Politics, Helmholtz Centre for Enviromental Research – UFZ
2010 - 2012
Visiting Scholar, Social Innovation Center, INSEAD (Fontainebleau, France)
2010 - 2011
Research Associate, Department of Business Economics, Serra-Ramoneda Research Chair, Universitat Autónoma de Barcelona
07.2010
Research Fellow, Social Innovation Center, INSEAD (Fontainebleau)
2008 - 2009
Research Associate & Consultant, MEDIAN S.C.P (Barcelona)
2007 - 2008
Postdoctoral Researcher, Center for Rationality, Decision making, and Economic Modeling (SFB 504), Universität Mannheim
2007
Ph.D. in Economics, Universitat Pompeu Fabra (Barcelona)
2002
Diplom-Volkswirt (Master in Economics), Universität Bonn
Current projects
TONINA − Ecosystem services in regional planning in the Orinoquia, Colombia
INTERACT-Bio: Integrated Action on Biodiversity
Integrating multiple values of nature in environmental decisions and policy
The Behaviour Change Wheel (BCW) for biodiversity conservation behaviour and policy
The role of motivation crowding for biodiversity conservation policy
⇒ EbA Agri Lateinamerika − Implementation and Financing of Ecosystem-based Adaptation (EbA) by the Food and Agriculture Sector to reduce climate risk and environmental impacts in Latin America
Completed projects
Unlocking Forest Finance in Brazil/Peru
ValuES − Methods for integrating ecosystem services into development practice
Enhancing the Economics of Biodiversity and Ecosystems in Thailand/South-East Asia (ECO-BEST)
Supporting CBD National Implementation from a TEEB perspective
Publications
Jordan, M., Hopfe, C., Millinger, M., Rode, J., Thrän, D. (2021), Incorporating Consumer Choice into an Optimization Model for the German Heat Sector: Effects on the Projected Bioenergy Use, Journal of Cleaner Production.
Rode, J., Flinzberger, L., Karutz, R., Berghöfer, A., Schröter-Schlaack, C. (2021), Why so negative? Exploring the socio-economic impacts of large carnivores from a European perspective, Biological Conservation 255, 108918.
Rode, J., Heinz, N., Cornelissen, G., Le Menestrel, M. (2021), How to encourage business professionals to adopt sustainable practices? Experimental evidence that the 'business case' discourse can backfire, Journal of Cleaner Production 283, 124618.
Schröter, M., Crouzat, E., Hölting, L., Massenberg, J., Rode, J., Hanisch, M., Kabisch, N., Palliwoda, J., Priess, J., Seppelt, R., Beckmann, M. (2020), Assumptions in ecosystem service assessments: increasing transparency for conservation, Ambio 50, 289–300.
Rode, J., Pinzon, A., Stabile, M., Pirker, J., Bauch, S., Iribarrem, A., Sammon, P., Llerena, C., Muniz Alves, L., Orihuela, C., Wittmer, H. (2019), Why ‘blended finance’ could help transitions to sustainable landscapes: Lessons from the Unlocking Forest Finance project, Ecosystem Services 37, 100917.
Rode, J., Le Menestrel, M., Cornelissen, G. (2017), Ecosystem service arguments enhance public support for environmental protection - but beware of the numbers!, Ecological Economics 141, 213-221.
Weiland, S., Bleicher, A., Polzin, C., Rauschmeyer, F., Rode, J. (2017), The nature of experiments for sustainability transformation: A search for common ground, Journal of Cleaner Production 169, 30-38.
Rode, J., Wittmer, H., Emerton, L., Schröter-Schlaack, C. (2016), ‘Ecosystem Service Opportunities’: a practice-oriented framework for identifying economic instruments in order to enhance biodiversity and human livelihoods, Journal for Nature Conservation 33, 35-47.
Rode, J., Le Menestrel, M., van Wassenhove, L., Simon, A. (2015), Ethical Analysis for Evaluating Sustainable Business Decisions: The Case of Environmental Impact Evaluation in the Inambari Hydropower Project, Sustainability 7, 10343-10364.
Rode, J., Gómez-Baggethun, E., Krause, T. (2015), Motivation crowding by economic incentives in conservation policy: A review of the empirical evidence, Ecological Economics 117 (2015), 270-282.
Aicher, C., Schröter-Schlaack, C., Wittmer, H., Rode, J., Hansjürgens, B. (2015), The multifaceted contribution of biodiversity to human well-being: Lessons from TEEB – The Economics of Ecosystem and Biodiversity, in Ch. 5. Gasparatos, Alexandros & Katherine J. Willis (eds.), Biodiversity in the Green Economy, Oxford / New York, 94-115.
Honey‐Rosés, J., Le Menestrel, M., Arenas, D., Rode, J., Rauschmayer, F. (2014), Enriching Intergenerational Decision-Making with Guided Visualization Exercises, Journal of Business Ethics 122 (4), 675-680.
Le Menestrel, M., Rode, J. (2013), Late lessons about business: Why did industry not respond with precaution to early warnings?, in Gee, D. (Ed.), Late Lessons from Early Warnings, Volume II, European Environment Agency.
Cornelissen, G., Bashshur, M., Rode, J., Le Menestrel, M. (2013), Rules or Consequences? The Role of Ethical Mindsets in Moral Dynamics, Psychological Science 24 (4), 482-488.
Rode, J., Le Menestrel, M. (2011), The influence of decision power on distributive fairness, Journal of Economic Behavior and Organizations 79, 246-255.
Rode, J. (2010), Truth and trust in communication – Experiments on the effect of a competitive context. Games and Economic Behavior 68, 325-338.
Rode, J., Le Menestrel, M., Hogarth, R. (2008), Ethical differentiation and market behaviour: An experimental approach. Journal of Economic Behavior and Organization 66, 265-280.