Dr. Julian Rode

Thematic Area Environment and Society
Department of Environmental Politics (Head of department working group on "Behaviour and Policy Instruments")
Working Group Behaviour
Working Group Land Use, Ecosystem Services and Biodiversity

Helmholtz Centre
for Environmental Research − UFZ
Permoserstr. 15
04318 Leipzig, Germany

phone: ++49 - 341 - 235 1479


Personal webpage

Julian Rode

Research interest

  • Environmental values, decisions, and behaviour change
  • Sustainability transformations
  • Financing and policy instruments for biodiversity conservation and sustainable land use
  • Sustainability and ethics in business decisions
  • Behavioural and experimental social science research

Curriculum Vitae

since 2018

Deputy head of the Department of Environmental Politics, Helmholtz Centre for Enviromental Research – UFZ

since 2011

Researcher, Department of Environmental Politics, Helmholtz Centre for Enviromental Research – UFZ

2010 - 2012

Visiting Scholar, Social Innovation Center, INSEAD (Fontainebleau, France)

2010 - 2011

Research Associate, Department of Business Economics, Serra-Ramoneda Research Chair, Universitat Autónoma de Barcelona


Research Fellow, Social Innovation Center, INSEAD (Fontainebleau)

2008 - 2009

Research Associate & Consultant, MEDIAN S.C.P (Barcelona)

2007 - 2008

Postdoctoral Researcher, Center for Rationality, Decision making, and Economic Modeling (SFB 504), Universität Mannheim


Ph.D. in Economics, Universitat Pompeu Fabra (Barcelona)


Diplom-Volkswirt (Master in Economics), Universität Bonn


Martin, A., O'Farrell, P., Kumar, R., Eser, U., Faith, D.P., Gomez-Baggethun, E., Harmackova, Z., Horcea-Milcu, A.I., Merçon, J., Quaas, M., Rode, J., Rozzi, R., Sitas, N., Yoshida, Y., Ochieng, T.N., Koessler, A.K., Lutti, N., Mannetti, L., and Arroyo-Robles, G. (2022). Chapter 5: The role of diverse values of nature in visioning and transforming towards just and sustainable futures. https://doi.org/10.5281/zenodo.6522326 In: Methodological Assessment Report on the Diverse Values and Valuation of Nature of the Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services. Christie, M., Balvanera, P., Pascual, U., Baptiste, B., and González-Jiménez, D. (eds). IPBES secretariat, Bonn, Germany. https://doi.org/10.5281/zenodo.6522326

Berghöfer, U., Rode, J., Jax, K., Förster, J., Berghöfer, A., Wittmer, H. (2022), ‘Societal Relationships with Nature’: A framework for understanding nature-related conflicts and multiple values, People and Nature, DOI: 10.1002/pan3.10305

Rode, J. (2022), When payments for ecosystem conservation stop, Nature Sustainability 5, 15-16. https://doi.org/10.1038/s41893-021-00812-5

Jordan, M., Hopfe, C., Millinger, M., Rode, J., Thrän, D. (2021), Incorporating Consumer Choice into an Optimization Model for the German Heat Sector: Effects on the Projected Bioenergy Use, Journal of Cleaner Production.

Rode, J., Flinzberger, L., Karutz, R., Berghöfer, A., Schröter-Schlaack, C. (2021), Why so negative? Exploring the socio-economic impacts of large carnivores from a European perspective, Biological Conservation 255, 108918.

Rode, J., Heinz, N., Cornelissen, G., Le Menestrel, M. (2021), How to encourage business professionals to adopt sustainable practices? Experimental evidence that the 'business case' discourse can backfire, Journal of Cleaner Production 283, 124618.

Schröter, M., Crouzat, E., Hölting, L., Massenberg, J., Rode, J., Hanisch, M., Kabisch, N., Palliwoda, J., Priess, J., Seppelt, R., Beckmann, M. (2020), Assumptions in ecosystem service assessments: increasing transparency for conservation, Ambio 50, 289–300.

Rode, J., Pinzon, A., Stabile, M., Pirker, J., Bauch, S., Iribarrem, A., Sammon, P., Llerena, C., Muniz Alves, L., Orihuela, C., Wittmer, H. (2019), Why ‘blended finance’ could help transitions to sustainable landscapes: Lessons from the Unlocking Forest Finance project, Ecosystem Services 37, 100917.

Rode, J. (2020), Der Schutz von Biodiversität braucht angepasste Politik- und Finanzierungsinstrumente, In: Spreen, D., Kandarr, J. (Eds.), Biodiversität im Meer und an Land. Vom Wert biologischer Vielfalt, Potsdam : Deutsches GeoForschungsZentrum GFZ, 205-208. doi:10.2312/eskp.2020.1.8.5

Rode, J., Le Menestrel, M., Cornelissen, G. (2017), Ecosystem service arguments enhance public support for environmental protection - but beware of the numbers!, Ecological Economics 141, 213-221.

Weiland, S., Bleicher, A., Polzin, C., Rauschmeyer, F., Rode, J. (2017), The nature of experiments for sustainability transformation: A search for common ground, Journal of Cleaner Production 169, 30-38.

Rode, J., Wittmer, H., Emerton, L., Schröter-Schlaack, C. (2016), ‘Ecosystem Service Opportunities’: a practice-oriented framework for identifying economic instruments in order to enhance biodiversity and human livelihoods, Journal for Nature Conservation 33, 35-47.

Rode, J., Le Menestrel, M., van Wassenhove, L., Simon, A. (2015), Ethical Analysis for Evaluating Sustainable Business Decisions: The Case of Environmental Impact Evaluation in the Inambari Hydropower Project, Sustainability 7, 10343-10364.

Rode, J., Gómez-Baggethun, E., Krause, T. (2015), Motivation crowding by economic incentives in conservation policy: A review of the empirical evidence, Ecological Economics 117 (2015), 270-282.

Rode, J., Wittmer, H. (2015), Acting on Ecosystem Service Opportunities – Guidelines for identifying, selecting and planning economic instruments to conserve ecosystems and enhance local livelihoods, Helmholtz Centre for Environmental Research GmbH – UFZ, Leipzig.

Aicher, C., Schröter-Schlaack, C., Wittmer, H., Rode, J., Hansjürgens, B. (2015), The multifaceted contribution of biodiversity to human well-being: Lessons from TEEB – The Economics of Ecosystem and Biodiversity, in Ch. 5. Gasparatos, Alexandros & Katherine J. Willis (eds.), Biodiversity in the Green Economy, Oxford / New York, 94-115.

Honey‐Rosés, J., Le Menestrel, M., Arenas, D., Rode, J., Rauschmayer, F. (2014), Enriching Intergenerational Decision-Making with Guided Visualization Exercises, Journal of Business Ethics 122 (4), 675-680.

Le Menestrel, M., Rode, J. (2013), Late lessons about business: Why did industry not respond with precaution to early warnings?, in Gee, D. (Ed.), Late Lessons from Early Warnings, Volume II, European Environment Agency.

Cornelissen, G., Bashshur, M., Rode, J., Le Menestrel, M. (2013), Rules or Consequences? The Role of Ethical Mindsets in Moral Dynamics, Psychological Science 24 (4), 482-488.

Rode, J., Le Menestrel, M. (2011), The influence of decision power on distributive fairness, Journal of Economic Behavior and Organizations 79, 246-255.

Rode, J. (2010), Truth and trust in communication – Experiments on the effect of a competitive context. Games and Economic Behavior 68, 325-338.

Rode, J., Le Menestrel, M., Hogarth, R. (2008), Ethical differentiation and market behaviour: An experimental approach. Journal of Economic Behavior and Organization 66, 265-280.