Dr. Julian Rode
Thematic Area Environment and Society
Department of Environmental Politics (Deputy head of department, leader of department working group on "Behaviour and Policy Instruments")
Working Group Land Use, Ecosystem Services and Biodiversity
Helmholtz Centre
for Environmental Research − UFZ
Permoserstr. 15
04318 Leipzig, Germany
phone: ++49 - 341 - 235 1479
julian.rode@ufz.de
Personal webpage

Research interest
- Environmental values, motivations, and behaviour
- Finance and policy instruments for biodiversity and sustainable land use
- Sustainability transformations
- Sustainability and ethics in business decisions
- Ecological economics
Curriculum Vitae
since 2018
Deputy head of the Department of Environmental Politics, Helmholtz Centre for Enviromental Research – UFZ
since 2011
Researcher, Department of Environmental Politics, Helmholtz Centre for Enviromental Research – UFZ
2010 - 2012
Visiting Scholar, Social Innovation Center, INSEAD (Fontainebleau, France)
2010 - 2011
Research Associate, Department of Business Economics, Serra-Ramoneda Research Chair, Universitat Autónoma de Barcelona
07.2010
Research Fellow, Social Innovation Center, INSEAD (Fontainebleau)
2008 - 2009
Research Associate & Consultant, MEDIAN S.C.P (Barcelona)
2007 - 2008
Postdoctoral Researcher, Center for Rationality, Decision making, and Economic Modeling (SFB 504), Universität Mannheim
2007
Ph.D. in Economics, Universitat Pompeu Fabra (Barcelona)
2002
Diplom-Volkswirt (Master in Economics), Universität Bonn
Completed projects
Protection of global commons such as biodiversity, forests and oceans for sustainable development − Knowledge synthesis from international assessments and recommendations for international collaboration and development cooperation
Trees on Farms
TONINA − Ecosystem services in regional planning in the Orinoquia, Colombia
INTERACT-Bio: Integrated Action on Biodiversity
Integrating multiple values of nature in environmental decisions and policy
Unlocking Forest Finance in Brazil/Peru
ValuES − Methods for integrating ecosystem services into development practice
Enhancing the Economics of Biodiversity and Ecosystems in Thailand/South-East Asia (ECO-BEST)
Supporting CBD National Implementation from a TEEB perspective
Publications
Selected Publications (last 5 years):
Martin, A., P. Balvanera, C. M. Raymond, E. Gómez-Baggethun, U. Eser, R. K. Gould, L. Guibrunet, Z. V. Harmáčková, A. I. Horcea-Milcu, A.-K. Koessler, R. Kumar, D. Lenzi, J. Merçon, A. Nthenge, P. J. O'Farrell, U. Pascual, J. Rode, Y. Yoshida, and N. Zafra-Calvo. 2024. Sustainability-aligned values: exploring the concept, evidence, and practice. Ecology and Society 29(4):18. https://www.ecologyandsociety.org/vol29/iss4/art18
Rode, J., Moreno Soares, T., Colléony, A., Turbe, A., Chadwick, P., Marselle, M., (2024), National biodiversity strategies under-utilize the potential for individual behaviour change, Environmental Science & Policy 16, 103916. https://doi.org/10.1016/j.envsci.2024.103916
Nilgen, M., Rode, J., Vorläufer, T., Vollan, B. (2024), Measuring non-use values to proxy conservation preferences and policy impacts, Ecosystem Services 67, 101621.https://doi.org/10.1016/j.ecoser.2024.101621
Gammage, S., Rode, J., Lesmes, F. (2023), Expanding Pathways for Green Finance to Support Regenerative Agriculture in Latin America, in Falcone P., Sica, E. (Eds.) "Sustainable Finance and the Global Health Crisis”, Routledge, eBook ISBN 9781003284703, DOI: 10.4324/9781003284703-13.
Baaken, M., Bartkowski, B., Rode, J. (2023), Exploring farmers' support needs for the adoption of agri-environmental practices: an application of the Theoretical Domains Framework, Environmental Research Communications 5 (11), 111004. https://doi.org/10.1088/2515-7620/ad03b0
Gould, R., Moreno Soares, T., Arias-Arévalo, P., Cantú-Fernandez, M., Baker, D., Eyster, H., Kwon, R., Prox, L., Rode, J., Suarez, A., Vatn, A., Zúñiga-Barragán, J. (2023), The role of value(s) in theories of human behaviour, Current Opinions in Sustainability 64, 101355, https://doi.org/10.1016/j.cosust.2023.101355
Horcea-Milcu, A., Kössler, A., Martin, A., Moreno Soares, T., Rode, J., (2023), Modes of mobilizing values for sustainability transformations, Current Opinions in Sustainability 64, 101357, https://doi.org/10.1016/j.cosust.2023.101357
Pascual, U., Balvanera, P., Christie, M., Baptiste, B., ... Rode, J., et al. (2023), Diverse values of nature for sustainability, Nature 620, 813-823. https://doi.org/10.1038/s41586-023-06406-9
Rode, J., Muñoz Escobar, M., Khan, S., Borasino, E., Kihumuro, P., Okia, C., Robiglio, V., Zinngrebe, Y., (2023), Providing targeted incentives for trees on farms: A transdisciplinary research methodology applied in Uganda and Peru, Earth System Governance 16, 100172, DOI: https://doi.org/10.1016/j.esg.2023.100172
Berghöfer, U., Rode, J., Jax, K., Förster, J., Berghöfer, A., Wittmer, H. (2022), ‘Societal Relationships with Nature’: A framework for understanding nature-related conflicts and multiple values, People and Nature, DOI: 10.1002/pan3.10305
Rode, J. (2022), When payments for ecosystem conservation stop, Nature Sustainability 5, 15-16. https://doi.org/10.1038/s41893-021-00812-5
Rode, J., Flinzberger, L., Karutz, R., Berghöfer, A., Schröter-Schlaack, C. (2021), Why so negative? Exploring the socio-economic impacts of large carnivores from a European perspective, Biological Conservation 255, 108918.
Rode, J., Heinz, N., Cornelissen, G., Le Menestrel, M. (2021), How to encourage business professionals to adopt sustainable practices? Experimental evidence that the 'business case' discourse can backfire, Journal of Cleaner Production 283, 124618.
Schröter, M., Crouzat, E., Hölting, L., Massenberg, J., Rode, J., Hanisch, M., Kabisch, N., Palliwoda, J., Priess, J., Seppelt, R., Beckmann, M. (2020), Assumptions in ecosystem service assessments: increasing transparency for conservation, Ambio 50, 289–300.
Rode, J., Pinzon, A., Stabile, M., Pirker, J., Bauch, S., Iribarrem, A., Sammon, P., Llerena, C., Muniz Alves, L., Orihuela, C., Wittmer, H. (2019), Why ‘blended finance’ could help transitions to sustainable landscapes: Lessons from the Unlocking Forest Finance project, Ecosystem Services 37, 100917.