||Beyond the ecocentric: Diverse values and attitudes influence engagement in pro-environmental behaviours
||Sockhill, N.J.; Dean, A.J.; Oh, R.R.Y.; Fuller, R.A.
||People and Nature
||T5 Future Landscapes
||anthropocentric values; behavioural social science; ecocentric values; environmental policy; human–nature interaction; nature connection; nature relatedness; pro-environmental behaviour
- Changing human behaviour and social systems are key
to reversing the global biodiversity crisis. Pro-environmental behaviour
is guided by values and connection with nature, but because they have
mostly been studied separately, the interplay between values and nature
connection in influencing pro-environmental behaviour remains unclear.
- In particular, it is uncertain whether people who
hold anthropocentric values have a less positive connection with nature
than those who hold ecocentric values, and whether nature protection
behaviours differ between people with different values or strengths of
connection to nature.
- We used a stratified survey of 2100 respondents
across Australia to measure orientation towards nature. We created
segments based on individual values and connection with nature and
characterised each segment based on demographics, nature-exposure,
pro-environmental behaviours, support for environmental policies and
- We discovered that a quarter of respondents had
anthropocentric values alongside a strong connection with nature.
Moreover, of those with a strong connection with nature, people with
anthropocentric values more frequently undertook certain
pro-environmental behaviours than those with ecocentric values.
- Our findings indicate that the strong expression of
pro-environmental behaviour is not limited to people with ecocentric
values. Rather, people with different values and strengths of connection
to nature engage in different types of impactful nature protection
behaviours, challenging stereotypes about those with anthropocentric
- These results further suggest that behavioural
intervention strategies could be tailored to reach sectors of society
with various combinations of values and strengths of connection to
nature, thus maximising the expression of pro-environmental behaviour
across the entire population.
|Persistent UFZ Identifier
|Sockhill, N.J., Dean, A.J., Oh, R.R.Y., Fuller, R.A. (2022):
Beyond the ecocentric: Diverse values and attitudes influence engagement in pro-environmental behaviours
People Nat. 4 (6), 1500 - 1512