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Title (Primary) Nudging as a new "soft" tool in environmental policy. An analysis based on insights from cognitive and social psychology
Author Michalek, G.; Meran, G.; Schwarze, R.; Yildiz, Ö.
Journal Discussion Paper Series recap15
Year 2015
Department OEKON
Volume 21
Page To 39
Language englisch
Keywords nudging; green nudges; behavioural economics; household emissions; environmental policy
Abstract The idea of nudging has become increasingly popular in both academic and political circles.
There are, however, many different interpretations of the term ‘nudge’ which blurs its scope.
In this paper we focus on the conceptualization of nudges and its functionality in reference to
the Dual Process models. Further, we discuss the potential applications of nudging in the field
of environmental policy as an important extension of the current policy framework. In
particular, we identify areas where nudges could be most effective. We also consider different
combinations of nudges with other policy instruments. Our theoretical discussion is illustrated
by a couple of examples concerning practical implementation of nudging.
Persistent UFZ Identifier https://www.ufz.de/index.php?en=20939&ufzPublicationIdentifier=16683
Michalek, G., Meran, G., Schwarze, R., Yildiz, Ö. (2015):
Nudging as a new "soft" tool in environmental policy. An analysis based on insights from cognitive and social psychology
Discussion Paper Series recap15 21
European University Viadrina, Frankfurt (Oder), 39 pp.