The study focuses on elevated levels of environmental radioactivity present in heavy mineral deposits located along a 120-km coastal section of Cox's Bazar on the eastern panhandle of Bangladesh. The deposits are situated in or at sand dunes located on the recent beach (foredune area) or in attached paleo-beach areas (backdune area). This study investigates activity concentrations in bulk beach sands (six representative samples) and in five mineral fractions separated from the beach sands in order to assess potential radio-ecological effects and the possible use of the mineral deposits as a source for uranium and thorium. The bulk beach sands and individual mineral fractions were analysed by gamma-ray spectroscopy. The activity concentrations of U-238, U-235, Th-232 and K-40 in the bulk beach sand samples were found to be considerably high and positively correlated to the concentration of heavy minerals in the sand. In the mineral fractions, the highest activity concentrations were found in the zircon fraction followed by garnet, rutile, ilmenite and magnetite. The determination of (i) the radium activity, (ii) several radiation hazard indices and (iii) adsorbed and effective gamma doses allowed to assess the related exposure of the environment and the local population to elevated radioactivity. It becomes evident from the present data that (1) if raw sands or mineral fractions mined in the study area are used for building purposes or industrial use, their activity concentrations have to be considered from a radio-ecological perspective and (2) if mining and processing of the minerals is being considered, uranium and thorium may become strategically significant by-products.