We plan to take first steps to establish a new approach for quantifying cultural ecosystem services, which we refer to as communication service of biodiversity (CSB below). One first measure we propose is the use of biodiversity related terms in novels, in this proposal plant and animal names. There are manifold reasons why novelists use names and features of biological species in their communication with the readership, for example, to precisely describe an ecological scenery, to evoke a particular feeling or notion via an organism’s generic connotation (‘swan’ versus ‘rat’) and its symbolic meaning (e.g. ‘fish’ as a symbol for Christianity), or to refer to provisioning services of biodiversity as part of the character’s everyday lives such as food, medicinal ingredients, everyday utensils, or luxury articles. The examples present usages where the writer has employed biodiversity vocabulary to depict reality, map meaning, transport
thoughts or create emotions, i.e. to communicate his/her intentions in an effective and artful manner. With this, biodiversity satisfies the human need and want of being informed and inspired and thus provides a nonmaterial benefit, i.e. an ecosystem service.